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In cooperation with INTA, we would like to invite you to a seminar to inspire trademark professionals on the communicative aspects of brands. During the seminar we will listen to two speakers talking about brands, branding and brand building.

To change from four well-known brands to one unknown over night

Anna Laestadius led the work on replacing the Swedish travel company and brand “Fritidsresor” with the company group's main brand TUI. The corresponding change was also made on the other Nordic markets. Anna will talk about the name change from a branding perspective, and will also tell you how TUI will now continue working with one global brand instead of four local.

Speaker: Anna Laestadius, Marketing Director, TUI

The future of branding

Consumers are increasing their demands on brands. 8 out of 10 think that companies should earn money while working for positive change in society. In this seminar we gaze into the future of how branding will change as well as how brands increasingly need to be a force for positive change.

Speaker: Johan Ekelin, co- founder and partner, LynxEye

Moderator: Mats Lundberg, Managing Director, Groth & Co

After the seminar, we will continue with an After Work mingle with wine and snacks at our office.

Welcome!
Groth & Co and INTA

Johan Ekelin - LynxEyeAnna Laestadius - TUI

 

 

 

 

 

 

About INTA:

The International Trademark Association, INTA, is the world's largest association for trademark holders and professionals. INTA's members represent over 6,500 organizations and 190 countries. Every year, INTA organizes a conference which is attended by 10,000 participants. This year's conference takes place in Barcelona, May 20th to 24th. We at Groth & Co have, for the fifth consecutive year, received the great honour of organizing a Pre-Annual Meeting in Sweden - a pre-gathering before the big annual meeting in May.

 

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Conference

Stockholm 25 Apr 2017

INTA Pre-Annual Meeting – Strategic Branding

Time, location and registration

Date: Tuesday 25 April 2017
Time: 16.00 to 17.00, and a subsequent After Work mingle
Location: Spårvagnshallarna, Birger Jarlsgatan 57A, Stockholm. Conference room: "Perrongen"
Cost: Free of Charge
Registration: events@groth.eu no later than April 18th

About the event


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In cooperation with INTA, we would like to invite you to a seminar to inspire trademark professionals on the communicative aspects of brands. During the seminar we will listen to two speakers talking about brands, branding and brand building.

To change from four well-known brands to one unknown over night

Anna Laestadius led the work on replacing the Swedish travel company and brand “Fritidsresor” with the company group’s main brand TUI. The corresponding change was also made on the other Nordic markets. Anna will talk about the name change from a branding perspective, and will also tell you how TUI will now continue working with one global brand instead of four local.

Speaker: Anna Laestadius, Marketing Director, TUI

The future of branding

Consumers are increasing their demands on brands. 8 out of 10 think that companies should earn money while working for positive change in society. In this seminar we gaze into the future of how branding will change as well as how brands increasingly need to be a force for positive change.

  • Why brand purpose is becoming increasingly important to be relevant to customers
  • What is brand purpose and what drives the perception of it?
  • How brand purpose affect your business
  • Which brands have the best purpose in Sweden today?

Speaker: Johan Ekelin, co- founder and partner, LynxEye

Moderator: Mats Lundberg, Managing Director, Groth & Co

After the seminar, we will continue with an After Work mingle with wine and snacks at our office.

Welcome!
Groth & Co and INTA

Johan Ekelin - LynxEyeAnna Laestadius - TUI

 

 

 

 

 

 

About INTA:

The International Trademark Association, INTA, is the world’s largest association for trademark holders and professionals. INTA’s members represent over 6,500 organizations and 190 countries. Every year, INTA organizes a conference which is attended by 10,000 participants. This year’s conference takes place in Barcelona, May 20th to 24th. We at Groth & Co have, for the fifth consecutive year, received the great honour of organizing a Pre-Annual Meeting in Sweden – a pre-gathering before the big annual meeting in May.

 

Coming events

  • Barcelona 20 May 2017

    INTA Annual Meeting

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  • Washington D.C. 04 Jun 2017

    Mathias Loqvist speaks on European Patent Practice

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